SNOOZ
Snooz was designed as a concept capable of improving some aspect of childhood:  specifically, the aspect of sleep. Snooz was designed to ease children (and even adult users) to sleep with its  comforting plush form and soothing sound machine functionality. Snooz was also created with the intention to more effectively wake up users through gentle haptic vibrations rather than the traditional alarm sound.
*this is a mockup of the snooz concept and branding
CONCEPT
WORD MAP
MOOD BOARD
EXPLORATION SKETCHES
PROTOTYPES
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